Saturday, September 15, 2012

Sally Hansen for Prabal Gurung Digital Fashion Show

With fashion week in full swing, Sally Hansen is once again bringing the latest nail color trends to the most sought after fashion collections for the ultimate style collaboration. The brand's presence backstage -- as well as online -- has enabled Sally Hansen to establish a legacy of setting color trends and bringing the latest innovations to the category. This season, Sally Hansen has created an exclusive grey shade of the brand’s Complete Salon Manicure polish for ICB, a collection for Prabal Gurung for Spring 2013, which will be featured on the Digital Fashion Show platform. The nail look was applied by leading nail expert and Sally Hansen Nail Ambassador TracyLee.

The Sally Hansen Complete Salon Manicure collection is not only on trend (the color is literally straight off the runway) but it is also an all-in-one formula that combines all the 5 steps of a professional salon manicure—a base coat, a strengthener, a growth treatment, rich color and a top coat—in a single multi-tasking polish.

The Digital Fashion Show Platform represents an innovative new vehicle to record and share runway shows, delivering all information and materials—images, video, transcripts—needed to review, cover or potentially buy a runway collection. Designed specifically to cater to editors, fashion writers and retail executives, this invite-only, password protected site services the industry in an efficient, modern new way.

View the latest in fashion and beauty in the digital fashion show below:

Disclosure: I did not receive any products nor was paid for this post. I was provided info from the PR Firm or Company to share. Any opinions expressed in my review are my own personal and honest thoughts. No other compensation was given.

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