Friday, September 21, 2012

Celebrity Secrets to Social Media

Celebrity Secrets to Social Media
By Evan Bailyn

Celebrities know a thing or two about social media, but you might be surprised to learn which celebrities are truly winning the war with great SEO tactics. It’s not just about the numbers, and the best at social media are not necessarily the ones you might expect! Here are the best at creating that virtual buzz that keeps us all tweeting, liking and following:

Britney Spears – Has a die-hard fan following and engages with them. Her music moment has passed, but her hardcore fans are as excited as ever. She speaks directly to fans, runs contests and keeps her Facebook and Twitter very active.
FB – More than 20 million likes

Lance Armstrong – Has a wonderful niche of intelligent people who admire his perseverance and who have been following him for a long time. His lifestyle choices and fortitude keeps them coming back for more.
FB – More than 2 million likes

Katy Perry – Her personality, period. Guys dig her – let’s face it, she has what she needs in the looks department – and has sustained an audience that appreciates her attractiveness and her cool, down to earth personality. Katy is also very approachable in social media, you feel like you are only one link away from her because she is constantly engaging in a warm and wholesome way. For example, she recently posted a video where she put on braces to look like an awkward teenager; that got her a lot of points. She carefully straddles two distinct audiences: Those who love her everywoman side, and the other that understands that she’s not just a pretty behatch.
FB – More than 45 million likes

Justin Bieber – He follows his fans. That is a thrill for a fan. He is following 123,000 people. Bieber’s social media is working better than anyone’s because he has taken a very unique approach. He really interacts with fans, does YouTube challenges, and talks to people online all the time. The idea that he responds to people on YouTube makes the magic more alive than ever.
FB - More than 45 million Likes

Shaquille O’Neal – He has done so many funny things. He is a walking attention bate because he’s so big and tall, but also does off the wall things like TV challenges that he sets up to out-swim Michael Phelps or pulling pranks on his friends. His own involvement and sense of humor translates on social media very well and keeps him extremely relevant.
FB - More than 44 thousand likes


Evan Bailyn is an internet entrepreneur, bestselling author, and child advocate. He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children's websites online. His first book, Outsmarting Google, debuted to rave reviews in mid-2011. Its sequel, Outsmarting Social Media, comes out in early 2012.

Evan is the founder of The Evan Bailyn Foundation, which promotes emotional awareness in children. His Facebook page, which encourages people to be true to themselves, gained over 100,000 fans in a year, making it one of the most popular non-celebrity pages on Facebook.

Currently, he offers marketing services through his companies, First Page Sage and Good Media Co. Under his tutelage, clients have established the predominant websites in their industries, become New York Times bestselling authors, and grown multimillion dollar product lines. His voice can be found on the social media pages of celebrities worldwide.

Evan has been interviewed on ABC and Fox News and featured in The New York Times,The Wall Street Journal, The New York Post, The International Business Times, and Crain's. He is a frequent speaker, having keynoted numerous social media conferences, including Digital Hollywood and Social Media For Nonprofits.

Disclosure: I did not receive any products nor was paid for this post. I was provided info from the PR Firm or Company to share. Any opinions expressed in my review are my own personal and honest thoughts. No other compensation was given.

Bookmark and Share