Thursday, November 24, 2016

Canadian Pacific: Stunning New Book Captures the Story of the Company That United Canada

Following the success of the Standard Edition in November 2015 of Canadian Pacific: Creating A Brand, Building A Nation, Callisto Publishers is releasing a spectacular, vibrant Premium Edition of the intriguing and visually-stunning story of the company that united Canada politically and became the world’s greatest and most diverse transportation. The Premium Edition comes in a hand-crafted collector's case with a wood veneer cover symbolizing the natural beauty of Canada. Additional care was devoted to reproduce all images true to the originals.

MY THOUGHTS: I was provided a digital copy of this stunning book and was fascinated with the illustrations. It taught us much about the history and the educational journey  through these historical illustrations and photos. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The making of modern Canada is unimaginable without Canadian Pacific and its lasting achievements.

Up to now virtually nothing has been published about Canadian Pacific's decisive role in “branding” the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent.

* Stunning 384-page full-colour graphics
* Premium edition hardcover
* Superb color reproduction
* Collector’s case handcrafted and designed with wood veneer, symbolizing the natural beauty of Canada

Canadian Pacific tells the important and unforgettable story of the impact this private corporation and its design and branding strategies had on a nation’s economic development and image – and will be a welcome addition to the bookcases, coffee tables, and cottages of history buffs, art lovers, and aesthetes alike.


Marc H. Choko, author of Canadian Pacific: Creating a Brand, Building a Nation is professor emeritus at the School of Design of the Université du Québec à Montréal and former director of the university’s Design Centre. He is also a former research director at the Institut national de la recherche scientifique Urbanisation, Culture et Société. Choko earned a bachelor’s degree in architecture and a master’s degree in planning from the Université de Montréal and a doctorate in urban planning from the Université de Paris VIII. He is the author of numerous publications on graphic design, urban development and housing, and has curated many exhibitions that toured internationally. Choko is an honorary member of the Société des designers graphiques du Québec.

About the Publisher:
Berlin-based Callisto Publishers selects topics from the fields of design, art, and architecture that are especially well suited to be represented by a printed book, rather than an electronic medium, aspiring to create printed works of perfect quality in terms of content, design, and production. Strong contemporary design requires solid knowledge of the designs and methods of the past. Which designs endured, which did not, and why? Calisto’s books analyze trends of the past that are relevant for understanding design today and in the future.

Disclosure: I received a digital copy of the above mentioned book at no charge in exchange for my honest review. My opinions are my own and may differ from those of other consumers. No other compensation was given.

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