David Beckham and Kevin Hart Star in New H&M Campaign

For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart for a humorous take on the world of Beckham. In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on September 28th, and in cinemas and TV on September 30th, along with a print and billboard campaign.

“Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I enjoyed making it,” says David Beckham.

“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.


This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials men need each season, and from the beginning of October this new Autumn 2015 Collection will be available in every H&M store that sells menswear.

Kevin Hart is one of the world’s best-loved comedians. He is the star of films such as Get Hard, The Wedding Ringer and Ride Along, and is currently on tour with his stand-up comedy show “What Now?”