Thursday, October 6, 2011

Think Pink with Revlon at Rite Aid: The Beauty of Giving

Rite Aid is partnering with Revlon and encouraging customers to Think Pink during National Breast Cancer Awareness Month in October. During the October month-long "Beauty of Giving" campaign, fans of Rite Aid's Facebook page can honor someone affected by cancer by sharing their story and entering for a chance to name a new pink shade of Revlon nail polish in their honor. The “Your Story, Your Shade” contest will culminate with the two most compelling stories being featured on Rite Aid's Facebook page, with a vote in December to name the new shade based on the most compelling story. First-place winner will receive an all-expenses-paid trip to New York City to attend the Revlon Run/Walk in May. Also part of the "Beauty of Giving" campaign, Revlon is donating $1 from each Rite Aid sale of all specially marked high velocity shades of pink nail and lip products.

Also part of the "Beauty of Giving" campaign, Revlon is donating $1 to EIF (Entertainment Industry Foundation) for Women's Cancer Research for every pink piece of Revlon ColorBurst Lipgloss and Revlon Nail Enamel product sold at Rite Aid, up to $25,000.

Disclosure: I did not receive any products nor was paid for this post. I was provided info from the company or PR firm to share. The expressed opinions are my own and personal thoughts. No other compensation was given.

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