Saturday, April 7, 2012

Sneak Peek: Jennifer Lopez and Marc Anthony Send ¡Q’VIVA! Contestants on Kohl's Shopping Spree

Kohl’s Department Stores is the exclusive retail sponsor of ¡Q’VIVA! THE CHOSEN, a transcontinental journey documenting Jennifer Lopez, Marc Anthony and Jamie King traveling through 21 countries to find authentic, genuine and talented entertainers. As part of the series, Kohl’s hosted a shopping spree for ¡Q’VIVA! contestants at a Kohl’s store in Los Angeles. Contestants used their Kohl’s Gift Cards to purchase new looks for themselves and presents for loved ones at home.

“From a business perspective, we’re interested in organic extensions that allow us to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections which launched in fall 2011,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “We view ¡Q’VIVA! THE CHOSEN as an excellent opportunity to extend our brand and increase our mass market reach.”

Kohl’s sponsorship includes paid media, publicity, promotions, events, product placement and brand integrations across print, broadcast, digital and mobile platforms. Both the Jennifer Lopez and Marc Anthony collections will be prominently featured within the series, and worn by Jennifer, Marc and some cast members and other participants.

Q’Viva! The Chosen is a groundbreaking series that travels to 21 countries including the United States and countries in Latin America, looking for authentic, genuine and talented entertainers. The program will document Jennifer, Marc, and Jamie’s epic transcontinental journey in finding the best Latin talent, “The Chosen”. The artists are currently in the United States for a once in a lifetime chance to be part of a spectacular live show that will be the greatest celebration of Latin music and performance arts the world has ever seen.

For more information on ¡Q’VIVA! THE CHOSEN, please visit www.qvivathechosen.com

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