Tuesday, April 17, 2012

Iams New Senior Plus & Tips for Caring Senior Pets

IAMS Celebrates Senior Pets with Estelle Harris and Launch of Iams Senior Plus
With New Iams Senior Plus formula, Age 11 Can’t Get in the Way of the Games They Love to Play

With age comes wisdom, and today Iams is celebrating the important role senior pets play in our lives. With the help of feisty senior, Estelle Harris, Iams is launching its Senior Plus pet food – a unique formula created for pets 11+ small to medium breed and 9+ large breed. Harris, an American stand-up comedienne, actress and voice artist recognized for her love of pets, is educating Canadians on the importance nutrition and exercise have on pets in their senior years.

"Pets should be celebrated and as an integral part of so many families and proper nutrition is the foundation of good health for aging people and pets," said Estelle Harris. "As a senior with two senior dogs of my own, I understand how our nutritional needs change with age."

To celebrate the launch, Canadians are encouraged to visit www.facebook.com/Iams under "Iams Canada" and create a pet profile for a chance for their senior pet to become the Iams Senior Plus "Pet of the Week" during the month of April.

When Your Pet Ages

As pets enter the Senior Plus life stage, changes may occur on the inside that are not evident on the outside. This means they are more susceptible to loss of lean body tissue, a weakened immune system, reduced metabolic rate, and increased dental concerns.

What happens as dogs and cats age?
- Loss of mental sharpness
- Loss of muscle
- Immune system weakens
- Decline in activity level
- Increase in dental concerns
- Digestive system becomes less effective

"Until now, the pet food market offered puppy and kitten to mature adult (7 years and older) formulas," said Joyce Law, External Relations, P&G Pet Care. "Because pets' life spans are increasing, we recognized that a new formula was needed to meet the nutritional needs of older cats and dogs and fill a gap in the market."

Specialized for Unique Nutritional Needs

New Iams Senior Plus is designed to promote the quality of life as dogs and cats reach the senior plus stage. It addresses common senior health issues, including:

• Maintaining muscle mass
• Promoting ideal weight and body condition with a special formula that helps burn fat
• Boosting immune health to healthy adult levels with two times the antioxidants
• Maintaining healthy skin and coat health with Omega 6
• For dogs, helping to reduce tartar build up by up to 55 per cent with HMP (hexametaphosphate)

Iams Senior Plus Recipes

For Dogs:
Iams ProActive Health Senior Plus over 50 lbs
Iams ProActive Health Senior Plus under 50 lbs
Iams Premium Protection Senior Plus
For Cats:
Iams ProActive Health Senior Plus
Iams Premium Protection Senior Plus


Keeping your pet young at heart
- Schedule physical exams every six to 12 months as senior pets are more susceptible to health problems
- Feed your pet a high quality formula
- Ensure your pet gets daily exercise
- Keep an eye out on any behaviour or physical changes

Like person, like pet:
- Like people, pets have different life stages and
evolving needs
- Like humans, as pets age, their diets should be adjusted for optimal health and nutrition
- Like humans, for pets, a healthy diet and exercise encourages longevity and keeps them playing longer

For more information on pet nutrition and choosing a pet food to fit various life stages, visit www.iams.ca or www.facebook.com/Iams.

Disclosure: I did not receive any products nor was paid for this post. I was provided info from the PR firm/Company to share. Any expressed opinions are my own and personal thoughts. No other compensation was given.

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