Thursday, February 20, 2014

ISSON Eyewear SS 13/14 Collection

Australia’s avant-garde eyewear specialist, Isson, has unveiled its SS 13/14 collection with seven new optical models and twelve new sunglass frames.

The new collections stay true to Isson’s overarching motto (borrowed from Napoleon Bonaparte) of ‘Imagination Rules The World’ and continue its ongoing themes of mixing function and form; kookiness and sophistication; and, experimentation and restraint. The result is a wonderfully varied mix of its trademark show-stopping, extravagant frames and more understated, classic designs.

New design elements in the sun collection include engraved floral and cross-hatch patterning and the introduction of mirrored lenses into some key pieces for the first time. This SS 13/14 collection also features three models created in collaboration with local swimwear gurus, We Are Handsome, using its custom prints.

For the sophomore optical range, designer Catherine Federici has introduced her unique hinge-plate design, seen on many of the pieces in her sun collection, into the designs for a number of frames.

See more at: http://isson.com.au/isson_2012/?page_id=377#sthash.ghmewnbq.dpuf

Securing an identity of its own, the optical collection comprises 3 distinct design concepts:

STAINLESS ILLUSTRATION - an illustrative play on vintage shapes in stainless steel.

CELLULOID FORM - a bold collection using vibrant and intriguing Italian acetate.

MIND THE GAP - a collection intended to challenge conformity and defy the norm.

Disclosure:  I did not receive any products nor received compensation for this promotion. I was provided info and photos to share. My opinions are my own and may differ from those of other consumers.

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