Friday, September 27, 2013

LEAKED: Fantasy Anniversary Edition (Fragrance by Britney Spears)

Britney Spears and Elizabeth Arden
celebrate 10 years of fragrances, commemorating the milestone with fantasy BRITNEY SPEARS™ anniversary edition

Britney finally decided to stop teasing us – just now, the pop star released the first images of her new fragrance fantasy anniversary edition. The news comes following a teaser ad the queen of pop sent earlier this week, and we couldn’t be more excited for the perfume’s debut!

One decade ago, a world-renowned pop star put her faith in her fans and launched a fragrance – the iconic curious BRITNEY SPEARS™. An instant hit, Britney’s fans went wild for the entertainer’s perfume and one of the most acclaimed celebrity fragrance franchises ever was born. Now a global, billion-dollar fragrance franchise, Britney Spears™ is one of the few celebrity perfumers to have reached the 10 year milestone. In honor of the occasion, the pop icon-turned-perfumer is celebrating in a very big way.
Introducing fantasy BRITNEY SPEARS™ anniversary edition

The fragrance, fantasy anniversary edition commemorates Britney’s 10th year of creating fragrances. It’s a celebratory scent to mark 10 years of perfume in the making (remember curious?) and Britney’s now global, billion dollar fragrance business.

The packaging – if you look closely, you’ll see names listed all over the packaging for fantasy anniversary edition. Those names happen to be of Britney’s most devoted fans from over 85 countries. This is a first-of-its-kind campaign in the fragrance industry, using fan names as a muse for the package design.

The bottle – see the message on the bottle? It’s a note from Brit to her fans thanking them for 10 years of support. She’s dedicating this landmark fragrance to them! Each bottle size has a different message, together saying “10 hugs and 10 kisses…to my sweet scented fans for a decade of love…you are my inspiration,” with the signature “xoxo Britney” beneath each message.

Availability – The scent will be available in early October, exclusively at Kohl’s and Kohls.com.

Disclosure: I did not receive any products nor was paid for this promotion. I was provided info from the PR firm to share. Any expressed opinions are my own and personal thoughts. No other compensation was given.

Bookmark and Share

1 comment: