Chamilia by Swarovski Group Introduces New Zodiac Collection

This season, Chamilia, a Swarovski Group brand, announced that it is releasing 12 new zodiac charms. The collection is separated into categories representing the four classic elements of water, earth, air and fire. The double-sided charms are highly crafted in sterling silver and feature a symbol of the zodiac sign represented on one side and the image of an artistic interpretation of that symbol along with a banner bearing the name of the sign on the reverse. Each charm comes with messaging that offers Chamilia’s version on the charm’s meaning and is available for $40 MSRP.

“Symbolism is incredibly important in fine jewelry,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “People celebrate milestones and relationships with the Chamilia brand. Adding the zodiac collection is an important way for our customers to celebrate personality. We look forward to rolling out this new collection.”

The 12 new Chamilia zodiac charms for Fall 2015 include:

WATER
★ Scorpio—This charm features a detailed image of a scorpion taking aim, and its packaging includes the message: “Still waters run deep.” This insightful motto is Scorpio’s own. Intense and independent, you have a magnetic pull that is impossible to resist.
★ Pisces—This charm shows the traditional fish playfully swimming in opposite directions, and its packaging includes the message: Pisces is the essence of quietude, taking it all in. Perceptive, sensitive, receptive, and intuitive, you are known for compassion and selflessness too.
★ Cancer—This charm reveals a delightful crab, and its packaging includes the message: There’s more than meets the eye when it comes to Cancer. Even though you are full of contradictions and mystery, your loyalty, dependability, and caring shine through.

EARTH
★ Capricorn—The artistic representation on this charm combines the symbols of the goat and the cornucopia, and its packaging includes the message: Hardworking Capricorns embody the most rock-solid Earth-sign qualities. Your responsibility, patience, resourcefulness, and devotion will see you through.
★ Taurus—This charm reveals a playful bull dancing with the stars, and its packing includes the message: What some call determined, others call dependable and persistent. Taurus’s generosity is exceeded only by loyalty, and those are very bullish traits, indeed.
★ Virgo—This charm features a braided maiden glancing at a garden, and its packaging includes the message: Virgos are known for remarkable intuition. You are also prized for practicality, reliability, and your uncanny ability to mine the depths of human nature.

AIR
★ Gemini—This charm reveals a silhouette of twins under the sun and moon, and its packaging includes the message: As a multifaceted Gemini, you skillfully size up situations and often take positive action. Energetic, clever, imaginative, witty and adaptable—you are a joy to know.
★ Libra—This charm gives a representation of the traditional scales under delicate floral blossoms, and its packaging includes the message: Your balance and stability help you shine as a master negotiator, diplomatic connector and good partner. Add in an understanding nature and a love of peace—that’s compassionate Libra.
★ Aquarius—This charm offers an artistic representation of the water bowls associated with this sign, and its packaging includes the message: You are among the visionaries of the zodiac. By turns inventive, original, unconventional, and contemplative, your humanitarian nature and loyalty help forge lasting friendships.

FIRE
★ Leo—This charm sports a mighty lion’s head with crown, and its packaging includes the message: Leos are confident and brave, with a zest for life and a flair for the dramatic. You are a natural-born leader yet possess a warmth of spirit. Through it all, you never settle for second best.
★ Aries—This charm shows a close-up image of a ram’s head with regal horns, and its packaging includes the message: Always ready for a challenge, you are courageous, commanding and full of life, as a leader with energy and dynamism to spare.
★ Sagittarius—This symbol offers a representation of an archer’s bow against the night sky, and its packing includes the message: Sagittarius’s arrow points toward hope, freedom, and truth. Ruled by Jupiter, you can be outspoken, jovial in spirit, with an adventurous, wide-open nature.

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features Genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic standards.

The Chamilia Zodiac collection is available starting July 17, 2015, and will be sold at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.