Wednesday, June 26, 2013

Almay BTS for the new CC Cream with Kate Hudson

Shot by filmmaker Lisa Cholodenko (The Kids Are All Right, Six Feet Under), the Almay commercial features an intimate moment with Kate Hudson. Check out the behind-the-scenes of the commercial for new Almay Smart Shade CC Cream below.

Almay® Smart Shade CC Cream™ Complexion Corrector Wish one product could enhance your complexion today, while working to improve the clarity of your bare skin over time? New Almay Smart Shade CC Cream ™ Complexion Corrector instantly diminishes the appearance of imperfections, pores, dull skin tone, fine lines, wrinkles and discoloration. Upon application, the multi-benefit formula covers darks spots and immediately brightens the skin.

Like a BB cream, Almay Smart Shade CC Cream combines the benefits of skincare and makeup, but works even harder to color correct for beautiful, even skin now and over time. In as little as two weeks, users reported improvements in the clarity, texture and brightness of their bare skin. After eight weeks, 83% of users reported their bare skin tone looked more even, and 85% reported their dark spots were visibly reduced. The cream formulation instantly perfects and visibly corrects, while hydrating and promoting luminosity. The result is a smooth, soft, even and radiant complexion.

New Almay Smart Shade CC Cream is the latest technological advancement in the emerging skinperfecting segment. Almay’s CC Cream also helps prevents future damage with broad spectrum SPF 35 protection. Wear it alone for light to medium coverage, or as a moisturizing primer under foundation. Apply with fingertips for a lightweight feel and flawless finish.

Disclosure: I did not receive any products nor was paid for this promotion. Any expressed opinions are my own and personal thoughts. No other compensation was given.

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