Tuesday, October 30, 2012

The Original SoupMan - "Soup with Shaq"

Company Celebrates National Availability in Recyclable, BPA-Free Tetra Recart Cartons, Launches Promotional Campaign, Including Chance to Win “Soup with Shaq”

As part of a campaign to celebrate the availability of the iconic The Original SoupMan soups (inspiration for the Seinfeld "Soup" episode) in the soup aisle of supermarkets nationwide, the company has launched the "Soup with Shaq" Sweepstakes via its Facebook page. Four grand prize winners will have the chance to win a trip to meet with Shaquille O'Neal, equity partner and brand ambassador of The Original SoupMan, and to spend some time with him over lunch and, of course, a delicious bowl of The Original SoupMan soup!

See the press release below:

SoupMan, Inc. (OTCBB: SOUP) announced The Original SoupMan - the inspiration for the famous Seinfeld “Soup” episode and #1 Zagat-rated, best-tasting soup in the world – is now available in the soup aisle of more than 3,000 supermarkets across the United States.

Soup fans can now find The Original SoupMan, packaged in its new, shelf-stable Tetra Recart carton, in the soup aisle of many of the nation’s largest supermarket chains, including: A&P, Associated Food Stores, Carrs, Dominick’s, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, Weiss, Woodman’s, and more. The soups are also available online at Amazon.com. To find the nearest retailer, visit www.originalsoupman.com/soup-shop/grocers-near-you.

To celebrate the national rollout, Shaquille O’Neal, brand ambassador and equity partner, is driving The Original SoupMan SoupTruck, a new mobile franchise concept, through the streets of New York City on Friday, October 19, serving New Yorkers free bowls of hot, delicious soup. The Original SoupMan has also launched the “Soup with Shaq Sweepstakes,” a Facebook-driven promotion that will give four grand prize winners the chance to win a trip for two to meet Shaq and talk over a bowl of The Original SoupMan soup. For Official Rules and to register to enter, visit www.facebook.com/TheOriginalSoupMan.

“As we bring The Original SoupMan to supermarket soup aisles, my hope is that we can help parents and their kids get started on a healthier path to improve the way we all eat,” said Shaquille O’Neal. “We won’t be able to bring about change alone — this will take a team effort among food companies, schools, parents, kids and more — but I’m proud to add my voice to this urgent need to combat this health epidemic with The Original SoupMan.”

The Original SoupMan soups sold in supermarkets feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.

“We’re about great soup and, like Shaq, we’re on a mission to provide great-tasting food to families that make it easy and affordable to eat more healthily,” said Arnold Casale, CEO, SoupMan, Inc. “Now that our soups are stocked in the soup aisle of supermarkets around the country, we’re delighted that The Original SoupMan is conveniently available to families nationwide.”

The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell’s (NYSE: CPB) and Progresso (NYSE: GIS) soups, where over $6 billion in soup purchases occur annually. The Tetra Recart carton packaging is made from renewable resources and is BPA-free and recyclable.

In addition to The Original SoupMan being available in supermarket soup aisles, the company recently introduced its full-scale school lunch program at the School Nutrition Conference in Denver. The program includes affordable, low-sodium, low-fat options, including Shaq-A-Roni ‘n Meatballs and many vegetarian recipes, created with the guidance of Tim Gannon, co-founder of Outback Steakhouse, and SoupMan, Inc. Board member and Culinary Director, to meet new USDA guidelines for school foods. The Original SoupMan Mexicali Bean lunch is currently being served to New York City public school students.

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