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Wednesday, October 23, 2013

Kerry Washington Named New Neutrogena Spokesperson

NEUTROGENA prides itself on making a difference in women’s lives. Today, the #1 dermatologist recommended skincare brand announces an addition to its current roster of talent: Emmy-nominated actress Kerry Washington. And, for the first time ever, NEUTROGENA has officially decided to make a Brand Ambassador’s role go beyond the traditional duties. Kerry will act as a creative consultant to the Brand, sharing her valuable insights with marketing, R&D and retail teams. Not only will Kerry be one of the faces for NEUTROGENA but for the first time ever, she will also serve as a “creative consultant” to the brand, sharing her valuable insights with the marketing, scientific, and retail teams.


Embodying the NEUTROGENA woman with her savvy and intellect, Kerry is an inspiration to women everywhere and shares the same Brand values of work ethic, charity commitments and, of course, her ability to balance it all while also having beautiful, healthy skin.

The more I learned about the company’s values, guiding principles, and commitment to quality, the more I realized that Neutrogena is so much more than your average beauty company. I knew I wanted to be a part of a company that is helping to make a difference in people’s lives. As a creative consultant, I will be able to have a real voice inside this amazing company, which is a tremendously exciting endeavor,” says Kerry Washington.

"NEUTROGENA is about making a difference in women's lives. We partnered with Kerry because she’s an inspiration to women everywhere and shares this same value system. Her work ethic, charity commitments and, of course, her ability to balance it all while also having beautiful, healthy skin, made this an obvious fit. She is truly aspirational to everyone," says Michelle Freyre, General Manager, Neutrogena.

Washington joins beauty icons Jennifer Garner, Julie Bowen, Gabrielle Union, Hayden Panettiere, Emma Roberts, Diane Lane and Sandra Echeverria as a member of the NEUTROGENA family.

Washington currently stars in the critically acclaimed hit ABC drama, Scandal, as “Olivia Pope,” where she broke barriers by becoming the first African American woman to headline a network TV show since 1974. Washington has previously appeared in major roles in blockbuster hits such as Django Unchained Ray, and For Colored Girls. Washington has appeared in numerous major motion pictures throughout her career as well as a Broadway performance in Race and has now added a television drama to her roster.




Disclosure: I did not receive any products nor was paid for this promotion. I was provided info from the PR firm to share. Any expressed opinions are my own and personal thoughts. No other compensation was given.



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