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Friday, April 5, 2013

Limited Edition National Park Collection from Air Wick

New Line of Scents Builds Upon “The Craft of Fragrance” Platform

Air Wick has partnered with the National Park Foundation to craft fragrances inspired by the natural elements found in our national parks. The new limited edition scents introduced this spring are: Grand Canyon, American Samoa, Denali, Hawaii, Virgin Islands and Gulf Islands. These new, inviting fragrances are perfect for families looking to freshen up their homes with scents from the beautiful outdoors.

The limited edition collection was crafted by fragrance experts who spend countless hours creating the perfect harmony of fragrance notes representative of the natural elements found in these national parks and pays homage to the brand’s “The Craft of Fragrance” creative platform.


“Air Wick is thrilled to partner with the National Park Foundation to preserve and celebrate the purity and beauty of America’s over 400 national parks,” said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser. “While not every consumer has visited a national park, these fragrances are a catalyst for the senses, transporting the consumer to some of the nation’s most amazing places.”

The full range of products, available in stores now, retails from $2.99 - $5.99 and includes scented candles, freshmatic auto spray refills, scented oils and reed diffusers. Each of the six new fragrances evokes the scent and rare essence of one famous national park, helping families bring nature home:

· Grand Canyon: Be awestruck by the breathtaking majesty of Grand Canyon National Park and discover the subtle floral notes of delicate cactus blossoms carried in the warm summer breeze.

· Virgin Islands: Find yourself in the idyllic paradise of Virgin Islands National Park and uncover the delightful notes of tropical plumeria and sweet honeysuckle.

· American Samoa: Explore the lush paradise of American Samoa National Park to experience the sweet refreshing notes of native coconut and island palms.

· Denali: Seek renewal in the sun-drenched valleys of Denali National Park to breathe in the clean notes of pure cotton grass and fresh spring air.

· Gulf Islands: Bask in the fragrant scents that take you to the Gulf Islands, rich in white sand beaches and seashores that evoke sun-drenched sweet notes of a summertime paradise.

The National Park Collection is available in Air Wick’s full range of products, including Scented Oils, Freshmatic Auto Spray Refills, Scented Candles and Reed Diffusers. Retailing from $2.99 - $5.99, the National Park Collection can be found at all major retailers nationwide. For more information, visit their website at http://www.airwick.us and www.facebook.com/AirWickUS.




Disclosure: I did not receive any products nor was paid for this promotion. I was provided info from the PR firm to share. Any expressed opinions are my own and personal thoughts. No other compensation was given.
 




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