Born and raised in the heat of Southern California, CEO and designer of BodyRock, Kelly Dooley, has always had the knack for being active. In March 2009, Kelly was tired of trying to find the perfect sports bra that was functional and stylish. From her frustrations, she created BodyRock – an innovative line of active wear that successfully blends fitness and fashion together in a practical way. The inventive line of active wear is constructed for stylish women who don't want to sacrifice fashion for fitness. BodyRock is ideal for women who want their gym clothes to be ultra chic and wearable in the everyday world. With the summer months quickly approaching, BodyRock is not afraid to use bold pops of color, floral prints, and fun layering pieces for the active fashionista.
The designs feature fitted four-way stretch crops with chic cargo pockets, studded lycra-blend sports bras, ruched metallic spandex, and fashion forward athletic biker jackets. Not only are they fashionable, but functional as well with built-in Ipod pockets, zippered compartments, and tagless labels for that added extra comfort. BodyRock is produced with the highest quality spandex and nylon, Swarovski crystals and studs, and is manufactured in New York City – a proud American producer! BodyRock captures that effortlessly cool downtown vibe with uptown notes of luxury and style, letting you go from workout to dinner with ease.
BodyRock features bras that are not only aesthetically pleasing, but also purposeful for every woman. Kelly feels grateful to be able to create a collection that encourages and prides women to feel positive, comfortable, sexy, and stylish when they are active and on the go. Each piece in the collection is designed and named after an empowered woman from cancer survivors to Greek goddesses. The line is more then just clothing for yoganistas and triathlon babes, it was made with soul. Designer Kelly Dooley says “Bodyrockers are those women who walk into a room and electrify it with their confidence. Be that woman.”
Disclosure: I did not receive any products nor was paid for this post. I was provided info from the PR firm to share. Any expressed opinions are my own and personal thoughts. No other compensation was given.